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College of Hospitality, Retail and Sport Management

Faculty and Staff

Khalid Ballouli, Ph.D.

Title: Associate Professor and Ph.D. Program Director
Department: Department of Sport and Entertainment Management
College of Hospitality, Retail and Sport Management
Phone: 803-777-2560
Fax: 803-777-8788

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Resources: Curriculum vitae
Khalid Ballouli, Ph.D., Assistant Professor, Sport and Entertainment Management


Ph.D., Texas A&M University, 2011
M.S., Texas A&M University, 2008
B.S., Texas A&M University, 2006

Khalid Ballouli joined the Department of Sport and Entertainment Management in 2011 after receiving his Ph.D. in sport management from Texas A&M University. In 2018, Ballouli was appointed Ph.D. program director for the department. Ballouli's research interests center on sport marketing and sport consumer behavior, with a distinct focus on the ubiquitous nature of music in contemporary sport. Ballouli has published his research in leading peer-reviewed journals, such as Journal of Sport Management, Sport Management Review, and Sport Marketing Quarterly, and his research has been presented at several academic conferences, including annual meetings for North American Society for Sport Management, European Association of Sport Management, and Sport Marketing Association. He was honored with the Outstanding Service Award from the Sport Marketing Association after serving two terms as the vice president of Academic Affairs. He currently serves on the editorial boards for Sport Marketing Quarterly and Sport and Entertainment Review. Ballouli has received more than $300,000 in external and internal grant funding and has worked on collaborative research projects with several sport organizations, including Circuit of The Americas, Austin Fan Fest, Hip Hop Loves, and Texas A&M Football. He is a recipient of the Patricia G. Moody Distinguished Researcher Award, the highest recognition the College of Hospitality, Retail and Sport Management awards for research and scholarship.

Ballouli spent six years in professional baseball as a pitcher in the Milwaukee Brewers farm system, during which time he gained first-hand knowledge of the professional sports industry. He played college baseball at Texas A&M University, where he was a team captain, All-Conference, and NCAA College World Series participant. Ballouli remains active in his community by helping youth baseball organizations foster athlete and community development, and often lends his time and expertise to researchers and educators in this field. 

Ballouli is married to Jessica and they have three children, Farrah, Zaki, and Maya. 

Honors and awards

  • 2017 Patricia G. Moody Distinguished Researcher Award, College of HRSM 
  • 2016 Outstanding Service Award, Sport Marketing Association 


  • Sport marketing
  • Sport consumer behavior
  • Music in contemporary sport
  • Sport for development


  • SPTE 201–Introduction to Sport Management
  • SPTE 380–Sport and Entertainment Marketing
  • SPTE 590–Social Media in Live Entertainment and Sport
  • HRSM 788–Applied Research Methods

Recent publications

Hwang, Y., Ballouli, K., K. K. F., So, and Heere, B. (in press). Effects of brand congruity and game difficulty on gamers’ response to advertising in sport video games. Journal of Sport Management, 1-49. 

Ballouli, K., Koesters, T. C., and Hall, T. (in press). Leverage and activation of sponsorship through music festivals. Event Management, 1-26. 

Cohen, A., and Ballouli, K. (in press). Exploring the cultural intersection of music, sport, and physical activity among at-risk urban youth. International Review for the Sociology of Sport, 1-37. 

Ballouli, K., and Heere, B. (2015). Sonic branding in sport: A model for communicating brand identity through musical fit. Sport Management Review, 18(3), 321-330. 

Ballouli, K., and Bennett, G. (2014). New (sound)waves in sport marketing: Do semantic differences in analogous music impact shopping behaviors of sport consumers? Sport Marketing Quarterly, 23(2), 59-72.

Professional affiliations

  • North American Society for Sport Management
  • Sport Marketing Association

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