Check out the profile pages on our faculty and staff directory to see more of the great research being done at the College of Hospitality, Retail and Sport Management.
Stephen Shapiro, Ph.D.
Professor Stephen Shapiro is the director of graduate programs for sport and entertainment management. Shapiro's research interests are focused in the areas of ticket pricing and consumer behavior as it relates to both purchase and charitable contribution decisions.
Cheng (Grace) Yan, Ph.D.
Assistant Professor Cheng (Grace) Yan was named the 2022-23 Patricia G. Moody Researcher of the Year by the College of HRSM. Yan's research focuses on the inter-related connections between sport, media, and society through critical theoretical lens.
Khalid Ballouli, Ph.D.
Associate professor Khalid Ballouli serves as director of the sport and entertainment management Ph.D. program. Ballouli’s research interests lie in the areas of consumer behavior and sport and entertainment marketing
2022 Published Work Highlights
Bold = USC faculty
* = Current or former student
|Author||Title, Publication, DOI||Keywords
|Corr, C., Atwater, C., & Southall, R. M.||Barriers to advancement: The value of black coaches as recruiters in SEC football, Journal of Issues in Intercollegiate Athletics, Read article|
|Li, D., & Watanabe, N. M.||Effects of Super Bowl advertising on online brand search: Ten years of insights from 2011 to 2020, International Journal of Sports Marketing and Sponsorship, 10.1108/ijsms-07-2021-0151|
|Watanabe, N. M., Xue, H., Newman, J. I., & Yan, G.||The attention economy and esports: An econometric analysis of twitch viewership, Journal of Sport Management, 10.1123/jsm.2020-0383|
|Gong, H., Watanabe, N. M., Soebbing, B. P., Brown, M. T., & Nagel, M.||Exploring tanking strategies in the NBA: An empirical analysis of resting healthy players, Sport Management Review, 10.1080/14413523.2021.1970972|
|Swanson, S., Todd, S., Inoue, Y., & Peachey, J. W.||Leading for multidimensional sport employee well-being: The role of servant leadership and teamwork, Sport Management Review, 10.1080/14413523.2021.2014225|
|Johnson, R. G., Romney, M., Hull, K., & Pegoraro, A.||Shared space: How North American Olympic broadcasters framed gender on Instagram, Communication & Sport, 10.1177/2167479520932896|
|Newman, J. I., Xue, H., Watanabe, N. M., Yan, G., & McLeod, C. M.||Gaming gone viral: An analysis of the emerging esports narrative economy, Communication & Sport, 10.1177/2167479520961036|
|Bernthal, M. J., Ballouli, K., & Nugent, N.||Toward a better understanding of parent versus local team branding in Minor League Baseball, Sport Marketing Quarterly, 10.32731/SMQ.311.0322.01|
|Marquez, A., Cianfrone, B. A., & Shapiro, S. L.||All-inclusive v. partitioned pricing in sports: The effects of pricing format on ticket purchasers’ response, Sport Marketing Quarterly, 10.32731/SMQ.311.0322.02|
JVEM is Now SER
The Journal of Venue and Event Management transitioned to a new publication titled Sport and Entertainment Review (SER). The new journal has a slightly different focus.
Over its five years with the College of HRSM, the contributions made by many to JVEM continue to be a great source of research in the venue and event industry.