Skip to Content

College of Hospitality, Retail and Sport Management

Department of Sport and Entertainment Management Publication Highlights

Check out the profile pages on our faculty and staff directory to see more of the great research being done at the College of Hospitality, Retail and Sport Management.


2022 Published Work Highlights

Bold = USC faculty
* = Current or former student

Author Title, Publication, DOI Keywords
(hidden column)
Corr, C., Atwater, C., & Southall, R. M. Barriers to advancement: The value of black coaches as recruiters in SEC football, Journal of Issues in Intercollegiate Athletics, Read article  
Li, D., & Watanabe, N. M. Effects of Super Bowl advertising on online brand search: Ten years of insights from 2011 to 2020, International Journal of Sports Marketing and Sponsorship, 10.1108/ijsms-07-2021-0151  
Watanabe, N. M., Xue, H., Newman, J. I., & Yan, G. The attention economy and esports: An econometric analysis of twitch viewership, Journal of Sport Management, 10.1123/jsm.2020-0383  
Gong, H., Watanabe, N. M., Soebbing, B. P., Brown, M. T., & Nagel, M. Exploring tanking strategies in the NBA: An empirical analysis of resting healthy players, Sport Management Review, 10.1080/14413523.2021.1970972  
Swanson, S., Todd, S., Inoue, Y., & Peachey, J. W. Leading for multidimensional sport employee well-being: The role of servant leadership and teamwork, Sport Management Review, 10.1080/14413523.2021.2014225  
Johnson, R. G., Romney, M., Hull, K., & Pegoraro, A. Shared space: How North American Olympic broadcasters framed gender on Instagram, Communication & Sport, 10.1177/2167479520932896  
Newman, J. I., Xue, H., Watanabe, N. M., Yan, G., & McLeod, C. M. Gaming gone viral: An analysis of the emerging esports narrative economy, Communication & Sport, 10.1177/2167479520961036  
Bernthal, M. J., Ballouli, K., & Nugent, N. Toward a better understanding of parent versus local team branding in Minor League Baseball, Sport Marketing Quarterly, 10.32731/SMQ.311.0322.01  
Marquez, A., Cianfrone, B. A., & Shapiro, S. L. All-inclusive v. partitioned pricing in sports: The effects of pricing format on ticket purchasers’ response, Sport Marketing Quarterly, 10.32731/SMQ.311.0322.02  


The Journal of Venue and Event Management transitioned to a new publication titled Sport and Entertainment Review (SER). The new journal has a slightly different focus.

Over its five years with the College of HRSM, the contributions made by many to JVEM continue to be a great source of research in the venue and event industry.

JVEM Research Archive


Challenge the conventional. Create the exceptional. No Limits.