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College of Hospitality, Retail and Sport Management

Faculty and Staff

Daniela Jankovska, M.S.

Title: Instructor
Department: Retailing
College of Hospitality, Retail and Sport Management
Phone: 803-777-3653
Office: Close-Hipp 713
LinkedIn: My LinkedIn profile
Daniela Jankovska, instructor, Department of Retailing, College of Hospitality, Retail and Sport Management


M.S., Design and Merchandising, College of Health and Human Sciences, Colorado State University
B.S., Apparel Merchandising and Product Development, School of Human Environmental Sciences; Minor in Marketing, Sam M. Walton College of Business, University of Arkansas
Certified Adobe Trainer, Adobe Education Exchange, Adobe Systems

Daniela Jankovska is an instructor in the Department of Retailing at the University of South Carolina. Jankovska teaches in the area of computer-aided design (CAD) for fashion merchandising, store design and retail. Her courses provide an overview of the fashion industry as a global economic power. Topics covered in her classes include CAD, visual merchandising and store design, the changing nature of fashion, apparel production, merchandising and innovative fashion business practices as they relate to the designers, manufacturers and retailers.

Besides working in academia, Jankovska has also worked in corporate retail and consulting for companies such as Nordstrom and WG Consulting. Before coming to UofSC, she taught interdisciplinary courses in apparel merchandising and product development, sourcing and operations management, and interior design at Bowling Green State University. Jankovska has developed and led numerous study abroad programs and professional development student field trips.

Jankovska does research on user-centered design and human factors in apparel and textiles. Her past research projects have involved consumers in medical, retail and other industrial domains. Her research has been published in the Journal of Global Fashion Marketing and the International Journal of Fashion Design, Technology and Education. She has presented papers for various conferences, including the National Retail Federation and the International Textile and Apparel Association. She is an active reviewer for the Journal of Applied Ergonomics and Clothing and Textiles Research Journal. In addition, she writes and advocates for social entrepreneurship, economic empowerment and STEM in fashion.

Areas of expertise

  • User-centered design
  • Human factors and Ergonomics
  • Functional apparel product development
  • 3D foot/body scanning technology


  • RETL 268 - Principles of Fashion Merchandising
  • RETL 365 - Visual Merchandising and Store Design
  • RETL 368 - Fashion Product Analysis

Student group leadership

  • National Retail Federation Student Association (NRFSA)
  • The Fashion Board

Refereed journal publications

Jankovska, D., & Park, J. (2019). "A mixed-methods approach to evaluate fit and comfort of the hospital patient gown." International Journal of Fashion Design, Technology and Education, 12(2), 189-198.

Yan, R. N., Miller, N., Jankovska, D., & Hensley, C. (2019). "Millennial consumers’ perceived consumption values and purchase intentions: Examining effects of made in U.S.A. and traceability labelling of apparel." International Journal of Environmental and Science Education.

Miller, N. J., Yan, R. N. T., Jankovska, D., & Hensely, C. (2017). "Exploring U.S. millennial consumers’ consumption values in relation to traditional and social cause apparel product attributes and purchase intentions." Journal of Global Fashion Marketing, 8(1), 54-68.

Professional affiliations

  • International Textile and Apparel Association (ITAA)
  • National Retail Federation (NRF)


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