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College of Information and Communications

  • Cocky on the football field


    Tell us what you think about the Super Bowl ads. Come back to this page after the game to vote for your favorite. And Tweet your thoughts to #USCAdPoll.

Super Ad Poll

The Class

One hundred students and faculty will meet in the School of Journalism and Mass Communications for the 20th Cocky's Super Ad Poll to watch the big game and critique the lineup of Super Bowl commercials on Sunday, Feb. 12. The commercials will be evaluated on likability, persuasiveness and brand identity.  Results from the class poll will be posted on Wednesday after the class meets for final voting.

Vote in our Online Poll

Alumni and friends can vote online for their favorite ad.  The poll will open at the conclusion of the game and will close Monday at 5 p.m. The link to the poll will be available at this page at the conclusion of the Super Bowl.

The Cocky Award

Each year the advertising team that creates the winning commercial is invited to campus to receive the coveted Cocky Award and share behind-the scenes stories in the making of the commercial.


Challenge the conventional. Create the exceptional. No Limits.